The JOSEPH label was created by Casablanca - born Joseph Ettedgui in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.

The JOSEPH label includes women’s ready-to-wear, accessories and footwear. Contemporary, sophisticated and effortless— the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment. Under the vision of Creative Director, Mario Arena, who joined JOSEPH in 2024, the brand continues to realign with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.  

JOSEPH will continue to define the style of the coming decades just as it did so powerfully in the past.